In a Promotion Mix, Involve(s) Personally Connecting with Carefully Targeted

question 45

Multiple Choice

In a promotion mix, involve(s) personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.

• A) advertising
• B) direct marketing
• C) indirect procurement
• D) predictive analyticals
• E) public relations

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Definitions:

Direct Labor Hour

A measure of the amount of time an employee spends producing goods or services, directly associated with the product's cost.

Normal Capacity

Represents the average production level expected over a specific period under normal operating conditions.

Fiscal Year

The annual accounting period adopted by a business.

Standard Costs

Estimated or predetermined costs of manufacturing a product or providing a service, used as benchmarks to measure actual performance.