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Suppose You Are a Marketer for a Major Hotel Chain

question 7

Essay

Suppose you are a marketer for a major hotel chain that has hotels around the world and a strong social media presence. How could you use the Internet to foster more business for your company?


Definitions:

Privacy Policy

A set of guidelines that explain how an organization collects, uses, and manages a customer's personal information.

Cyber Security

The practice of protecting computers, networks, programs, and data from digital attacks, unauthorized access, or damage.

Federal Trade Commission

A U.S. federal agency tasked with the enforcement of antitrust and consumer protection laws to ensure fair competition and prevent fraudulent business practices.

Lanham Act

The primary federal trademark statute of law in the United States, providing protection to owners of trademarks and service marks and combating deceptive practices and unfair competition.

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