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Repositioning Refers to Resegmenting a Target Market That Failed to Produce

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Repositioning refers to resegmenting a target market that failed to produce enough buyers for a product.


Definitions:

Maladaptive Behaviors

Actions or tendencies that are counterproductive to oneself or others and can interfere with functioning and well-being.

Marital Partners

Individuals who are married to each other; a term emphasizing the partnership aspect of marriage.

Family Therapists

Professionals who specialize in treating psychological, emotional, and behavioral issues within the context of the family system.

Communication

The process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.

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