In What Stage of the New-Product Development Process Would a Company

question 128

Multiple Choice

In what stage of the new-product development process would a company use a SWOT analysis and environmental scanning to determine where new products may be able to help strengthen the firm's marketing position?

• A)idea screening
• B)business analysis
• C)test marketing
• D)idea generation
• E)new-product strategy development

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Definitions:

Inventory Increase

This refers to a situation where the quantity or value of inventory items held by a company grows from one accounting period to another.

Operating Activities

Business activities directly related to the production and delivery of goods and services, generating the primary revenue stream.

Ending Inventory

The cost of merchandise on hand for selling when an accounting cycle ends.

Cost of Goods Sold

The immediate expenses associated with manufacturing goods that a company sells.