As Consumers Spend More Time Online and Have More Technological

question 91

Multiple Choice

As consumers spend more time online and have more technological tools that enable them to avoid exposure to TV ads, marketers will most likely

• A)invest in flashier television advertisements to attract attention to themselves.
• B)lobby for legislation that will prohibit the sale of devices that allow consumers to avoid advertising on the basis that such devices are anticompetitive.
• C)block out any mention of brand names during regular programming.
• D)buy more air time in an attempt to crowd out their competitors' advertisements.
• E)shift dollars from traditional display advertising to sites like Facebook that can deliver huge audiences.

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Definitions:

Venereal

Relating to, affected by, or being a disease (such as syphilis or gonorrhea) transmitted through sexual contact.

Gynecomastia

The benign enlargement of breast tissue in males, which can result from an imbalance of estrogen and testosterone hormones.

Gyncomastia

A disorder characterized by the enlargement of breast tissue in males, often due to hormonal imbalance.

Hypospadias

a birth defect in males in which the opening of the urethra is not located at the tip of the penis.