The Salesperson's Objective Is to Begin Converting a Prospect into a Customer

question 308

Multiple Choice

The salesperson's objective is to begin converting a prospect into a customer by creating a desire for the product or service during which stage in the personnel selling process?

• A) approach
• B) preapproach
• C) presentation
• D) prospecting
• E) follow-up

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Definitions:

Face-to-Face Encounter

A personal meeting or interaction between individuals taking place in the same physical location.

Letterhead Stationery

Predesigned paper used for official correspondence that typically includes a company's name, logo, and contact information.

Company's URL

The specific web address that leads directly to a company's official website on the internet.

Standard Parts

Regularly used components or sections in documents, products, or processes that adhere to normative guidelines.