Which of the Following Statements About Comparative Advertisements Is Most

question 73

Multiple Choice

Which of the following statements about comparative advertisements is most accurate?

• A) They now constitute over 90 percent of all television ads.
• B) They often attract more consumer attention for the advertiser's brand.
• C) They can decrease the perceived quality of the advertiser's brand.
• D) They have been banned by the Federal Trade Commission.
• E) They can, and often do, cause more harm than good.

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Definitions:

Stereotyping

The act of assigning a fixed, generalized idea or image to a group of people, disregarding individual differences.

Diversity

The inclusion of individuals from various backgrounds, cultures, races, genders, and other identity aspects in a group or organization.

Encode Messages

The process of converting ideas or information into a form suitable for communication.

Decode Messages

The process of interpreting and understanding the meaning of messages communicated.