A Competitive (Or Persuasive) Ad

question 46

Multiple Choice

A competitive (or persuasive) ad

• A) reinforces previous knowledge of a product.
• B) assures current users they made the right choice.
• C) promotes a specific brand's features and benefits.
• D) tells people what a product is, what it can do, and where it can be found.
• E) shows one brand's strengths relative to those of competitors.

---

Definitions:

Appealing Traits

Characteristics or qualities that are attractive or pleasing to others, often influencing their perceptions or decisions positively.

Competence

The ability or skill to do something successfully or efficiently.

Friendliness

The quality of being pleasant, helpful, and inviting towards others.

Dogmatism

The tendency to lay down principles as incontrovertibly true, without consideration of evidence or the opinions of others.