A Form of Click Fraud Is Called PTR, Which Is

question 301

Multiple Choice

A form of click fraud is called PTR, which is an acronym for

• A) Paid-to-read.
• B) Ping-to-read.
• C) Profit-to-read.
• D) Place-to-read.
• E) Priced-to-read.

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Definitions:

Denial Category

A classification in crisis communication used when an organization denies responsibility for an incident or issue.

Benoit's Theory

A communication theory developed by William L. Benoit focusing on image restoration strategies organizations use to mitigate the impact of negative public incidents.

Lacks Credibility

A condition or situation in which an individual or source is not perceived as trustworthy or believable.

Coombs' Model

A crisis communication framework developed by Timothy Coombs to help organizations effectively respond to and manage crises.