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Procter & Gamble Co

question 103

Multiple Choice

Procter & Gamble Co. created an advertisement for its Old Spice Krakengard Wild antiperspirant. In terms of the communication process, the ________ in the ad informed prospective customers that the antiperspirant offered more protection than other brands.


Definitions:

Europeans

Europeans are residents or natives of Europe, a continent that comprises the westernmost part of Eurasia and is diverse in culture, language, and history.

Trading Opportunities

Situations or ventures that allow for the exchange of goods, services, or information in hopes of profit.

East of the Mississippi

Refers to the geographic area located to the east of the Mississippi River in the United States.

Diverse Place

A location characterized by a variety of cultures, ethnicities, languages, or ecosystems.

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