Procter & Gamble Co

question 103

Multiple Choice

Procter & Gamble Co. created an advertisement for its Old Spice Krakengard Wild antiperspirant. In terms of the communication process, the ________ in the ad informed prospective customers that the antiperspirant offered more protection than other brands.

• A) lesson
• B) message
• C) meme
• D) source
• E) feedback

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Definitions:

Political Science

The study of politics, government systems, and political behavior.

Semester Abroad

An educational program allowing students to study at a foreign institution for one semester as part of their degree.

Interview

A formal meeting in which one or more persons question, consult, or evaluate another person.

Competitors

Entities or individuals that are in the same industry or field, vying for the same market share or audience attention.