Two Unique Capabilities of Digital Technology, ________, Promote and Sustain

question 143

Multiple Choice

Two unique capabilities of digital technology, ________, promote and sustain customer relationships for the marketer.

• A) choice and control
• B) cost and convenience
• C) interactivity and individuality
• D) communication and information
• E) choice boards and collaborative filtering

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Definitions:

Positive Reception

The favorable acceptance or approval of an idea, product, or initiative by an audience.

Completing Phase

The final stage in a project or process, where all activities are concluded and objectives are fulfilled.

Project

A planned set of interrelated tasks to be executed over a fixed period and within certain cost and other limitations.

Writing Process

The series of steps a writer goes through to draft, revise, and finalize their work, from pre-writing to publishing.