Which of the Following Statements Regarding Odd-Even Pricing Is Most

question 13

Multiple Choice

Which of the following statements regarding odd-even pricing is most accurate?

• A) Odd-even pricing is designed to give the consumer a better set of pricing alternatives.
• B) Odd-even pricing can be used in conjunction with a skimming pricing strategy, but should not be used with a penetration pricing strategy.
• C) Odd-even pricing does not work if the product is health care-related.
• D) Overuse of odd-even prices tends to mute its effect on demand.
• E) Odd-even prices are best used with large ticket items; it loses its effectiveness with moderate- to low-ticket items.

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Definitions:

Ordinal Variables

Variables that represent categories with a natural order or ranking among them, though the intervals between the rankings may not be equal.

Interval Variables

Variables that have measurable distances between values but no true zero point, allowing for the calculation of meaningful differences.

Relationship

A connection or association between two or more variables in a dataset or study.

Level Of Success

A measure or evaluation of the extent to which specified goals, objectives, or tasks have been achieved.