If a Customer Is Reluctant to Try a New Product

question 256

Multiple Choice

If a customer is reluctant to try a new product because he'd have to change his normal everyday behaviors,the company introducing it is most likely facing a ________ barrier.

• A)usage
• B)risk
• C)value
• D)financial
• E)psychological

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Definitions:

Competitive Benchmarking

A process where a company measures its performance or processes against those of its competitors to identify improvements or strategies.

Industry Benchmarking

A process of measuring a company's performance, operations, or processes against the best practices from other companies within the same industry.

Process Benchmarking

The practice of comparing business processes and performance metrics to industry bests or best practices from other companies.

External Benchmarking

The process of comparing a company's performance or processes against those of other companies, typically industry leaders, outside the organization.