Gatorade Thirst Quencher Was Concocted in 1965, but More Recently

question 333

Multiple Choice

Gatorade Thirst Quencher was concocted in 1965, but more recently its marketers introduced Gatorade Flow, a hydrating drink with fewer calories, in 2017. This introduction is an examples of a

• A) brand extension.
• B) cobranding.
• C) primary demand.
• D) product line extension.
• E) product class.

Define the elements of scope of strategic fit.

Distinguish between the keys to the success or failure of a company.

Explain how supply chains can mitigate the impact of uncertain demand.

Understand the importance of intercompany cooperation within a supply chain.

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Definitions:

Corporate Profits

The total income earned by companies after all expenses and taxes have been deducted, indicative of business health and economic conditions.

Depreciation

Depreciation refers to the reduction in the value of an asset over time, often due to wear and tear.

Hurricane Katrina

A devastating Category 5 hurricane that struck the Gulf Coast of the United States in August 2005, causing widespread destruction and significant loss of life, particularly in New Orleans, Louisiana.

Real GDP

Gross Domestic Product adjusted for inflation, measuring the value of goods and services produced by a country in a given year, expressed in constant prices.