In the Seven Ps of Services Marketing, Process Is

question 123

Multiple Choice

In the seven Ps of services marketing, process is

• A) the patented steps of service encounters that distinguish one service provider from another.
• B) the licensed procedures that have met ISO 9000 guidelines for safety.
• C) the procedures, mechanisms, and flow of activities by which the service is created and delivered.
• D) a protocol for behaviors and activities for people-based rather than technology-based services.
• E) the decisions consumers' make during the purchase of services.

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Definitions:

Actual Time

The exact time during which a task or activity was performed, as recorded or measured in reality.

Estimated Time

The approximation of the time required to complete a specific task or project.

Underapplied Manufacturing Overhead

Occurs when the allocated manufacturing overhead costs are less than the actual overhead costs incurred, resulting in a cost variance.

Prorated

Dividing or allocating amounts proportionally based on specific metrics or criteria, often used in billing and cost sharing.