The Primary Focus of Zappos' Initial Market Segmentation Strategy Was

question 9

Multiple Choice

The primary focus of Zappos' initial market segmentation strategy was to sell

• A) shoes and other products to people who will buy them online and like to use mobile technology.
• B) a wide selection of leather shoes and boots to high-end retailers.
• C) all types of shoes, accessories, and clothing to department and fashion discount stores for reasonable prices.
• D) Spanish novelties and accessories to organizations that typically resell them.
• E) shoes in its own retail stores to those who prefer face-to-face interaction.

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Definitions:

Applied Manufacturing Overhead

The allocation of manufacturing overhead costs to individual units of production, based on a predetermined rate or basis.

Overapplied Overhead

A situation where the allocated manufacturing overhead costs for a period exceed the actual overhead costs incurred, indicating a discrepancy in costing or budgeting.

Underapplied Overhead

A situation where the actual manufacturing overhead costs are higher than the allocated costs during a period.

Direct Labor Cost

The total cost of wages for employees who work directly on the manufacturing of products or delivery of services.