The Best Segmentation Approach for Business Firms Is the One

question 137

Multiple Choice

The best segmentation approach for business firms is the one that

• A) makes it easiest to reach the segment.
• B) maximizes the opportunity for future profit and ROI.
• C) recognizes different needs of buyers among different segments.
• D) recognizes similarities of needs of potential buyers within a segment.
• E) is simplest and least costly in assigning potential buyers to segments.

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Definitions:

Psychiatrists

Medical doctors specialized in diagnosing, treating, and preventing mental illness and emotional disorders.

Medical School

An educational institution that provides training and education for students to become medical professionals such as doctors, nurses, or surgeons.

Managed Care

A healthcare delivery system organized to manage cost, utilization, and quality, often through contracts with selected healthcare providers and facilities.

Insurance Coverage

The extent to which health care services, medications, or treatments are financially supported by an insurance policy.