The First Step in Segmenting and Targeting Markets That Links

question 3

Multiple Choice

The first step in segmenting and targeting markets that links customer needs to marketing actions is to

• A) group potential buyers into segments.
• B) develop a market-product grid and estimate size of the overall market.
• C) select target markets.
• D) group products to be sold into categories.
• E) take marketing actions to reach target markets.

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Definitions:

Body Dissatisfaction

A negative subjective evaluation of one's body weight or shape.

Troubled Marriages

Marital relationships that are characterized by persistent conflicts, dissatisfaction, and/or dysfunction.

Depressive Disorder

A category of mood disorders characterized by persistent feelings of sadness, emptiness, or hopelessness.

Untroubled Marriages

Marriages that experience minimal conflict and are characterized by mutual satisfaction and understanding between partners.