At a Hallmark Store You Can Find Several Lines of Greeting

question 73

Multiple Choice

At a Hallmark store you can find several lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards-all made by Hallmark for sale in its stores and intended to appeal to different target markets. The Mahogany line is designed to appeal to African Americans. This is an example of ________ segmentation.

• A) regional
• B) lifestyle
• C) demographic
• D) geographic
• E) psychographic

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Definitions:

Market Power

The ability of a firm or group of firms to influence the price of goods or services in the market, often by controlling supply, market share, or technology innovations.

Utility Company

A company that provides essential services such as electricity, water, and natural gas to consumers and businesses.

Grocery Store

A retail establishment selling food and other household goods. Often considered an essential service providing everyday necessities to the public.

External Cost

Costs of a transaction or activity that affect parties who did not choose to incur that cost, often referred to in the context of negative externalities in environmental economics.