It Is Not Recommended That a Firm Select a Target

question 175

Multiple Choice

It is not recommended that a firm select a target segment that

• A)would require entry in a global marketplace.
• B)requires more than one marketing action.
• C)has few competitors that target this same segment.
• D)is incompatible with its company's goals or objectives.
• E)has a growth potential that would require increasing the current workforce.

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Definitions:

Price Elasticity of Supply

A measure of how much the quantity supplied of a good responds to a change in the price of that good.

Government Program

An initiative undertaken by a government to address public needs in areas such as health, education, and welfare.

Market Price

Is the current price at which an asset or service can be bought or sold in a marketplace.

Price Rises

An increase in the monetary cost of goods or services over time, typically measured by inflation rates.