A Study by the Aberdeen Group Analyzed Which Segmentation Bases

question 67

Multiple Choice

A study by the Aberdeen Group analyzed which segmentation bases were used by the 20 percent most profitable organizations of the 220 surveyed.Which segmentation base did these organizations use the most?

• A)behavioral
• B)psychographic
• C)geographic
• D)demographic
• E)product

Recognize the implications of income inequality and economic pressures on different social classes.

Comprehend the concept and consequences of globalization on the workforce.

Analyze the characteristics and reasons behind part-time and involuntary employment.

Identify the factors contributing to poverty, including education and unemployment levels.

---

Definitions:

Significant Others

Individuals considered important or influential in one's life, which may include family, friends, or mentors.

Worker's Decisions

Choices made by employees regarding their job function, which can affect their performance, career progression, and satisfaction.

Ethical Issues

Matters or situations requiring a decision on what is morally right or wrong, often involving a dilemma.

Ethical Issue Intensity

The perceived importance or significance of an ethical issue by individuals or groups, influencing their response and decision-making.