Using an Existing Brand Name to Introduce a Product That

question 116

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar product category seems like a good idea. This is what toothpaste manufacturer Colgate did when it put its brand name on Colgate's Kitchen Entrees, which failed quickly. This innovation strategy is an example of an unsuccessful

• A) brand extension.
• B) radical invention.
• C) product line extension.
• D) disruptive innovation.
• E) product deletion.

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Definitions:

Semantic

Pertaining to meaning in language or logic, specifically the relationship between signs and symbols and what they represent.

Repetitive Consonant-vowel

sequences often used in language studies and speech therapy to assess and improve phonological and articulatory skills.

Babbling

Early stage of language development in infants, characterized by the production of sounds and syllables that precede the first words.

Productive Language

The ability to produce and construct meaningful language, especially referring to the developmental milestone in children where they begin to form words and sentences.