Marketers Are Increasingly Using Online Surveys to Collect Primary Data

question 155

Multiple Choice

Marketers are increasingly using online surveys to collect primary data. One advantage is that

• A) response rates are higher because consumers are anonymous.
• B) the quality of responses is better with online surveys than they are with personal interview surveys.
• C) turnaround time from data collection to report is much quicker than with other methods.
• D) consumers value email surveys and feel highly regarded when receiving them.
• E) consumers want to be helpful so they complete the survey multiple times.

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A nominal value of a security, such as a bond or stock, which is set by the issuing company and does not necessarily reflect its market value.

Corporate Form

A legal structure for organizations that treats the business as a separate entity from its owners, providing limited liability protection.

Business Organization

A legally recognized entity established to conduct commercial activities, ranging from sole proprietorships to corporations.