What Are the Segmentation Bases for U

question 95

Essay

What are the segmentation bases for U.S. organizational (business) markets?

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Definitions:

Positive Reinforcement

A method in behavior modification that involves rewarding a desired behavior, thereby increasing the likelihood that the behavior will happen again.

Negative Reinforcement

A behavioral principle where the removal of an unpleasant stimulus following a behavior increases the likelihood of that behavior being repeated.

Positive Reinforcement

An increase in the future frequency of a behavior due to the addition of a stimulus immediately following a response.

Negative Reinforcement

A behavioral principle where the removal of an unpleasant stimulus strengthens a behavior, increasing its occurrence.