Figure 7-4: Question 9​

question 83

Multiple Choice

Figure 7-4: Question 9​
-Consider Figure 7-4: Question 9, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Which of the following statements most likely explains why Question 9 was included in the questionnaire?

• A) Wendy's wanted to know if children eat at its restaurants.
• B) Wendy's wanted to know why people have children under age 18 living at home.
• C) Wendy's can use these personal and household demographic characteristics to segment the fast-food market.
• D) Wendy's wants to know how much people earn so it knows whether it should take credit cards for purchases.
• E) Wendy's wanted to send these respondents coupons for the products that would appeal to them most.

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Definitions:

Short-term Financing

Funding obtained to meet immediate to short-term (up to one year) financial obligations and operational expenditures of a business.

Cash Surpluses

Excess cash that a company generates beyond its needs, which can be used for investment, dividends, or to strengthen the balance sheet.

Marketability Risk

The risk that an asset cannot be sold quickly in the market without impacting its price significantly.

Marketable Securities Portfolio

A collection of liquid financial instruments that can be quickly converted into cash, held by an individual or entity.