Setting Research Objectives and Identifying Possible Marketing Actions That Might

question 141

Multiple Choice

Setting research objectives and identifying possible marketing actions that might result from the research would take place during which step of the five-step marketing research approach?

• A) Collect relevant information.
• B) Develop the research plan.
• C) Develop findings.
• D) Obtain secondary data.
• E) Define the problem.

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Definitions:

Persuasive Arguments

Statements or reasons presented with the intent to convince or persuade others to accept a particular viewpoint or action.

Compromising

Finding a middle ground or mutually acceptable solution that involves concessions from all parties involved in a conflict.

Great Arguments

Compelling and persuasive discussions or reasoning presented in support of a particular point of view.

Vivid Language

The use of descriptive and expressive words or phrases to create strong images or evoke sensory experiences in the mind of the listener or reader.