"What Do You Like Most About Target?" Followed by Several

question 1

Multiple Choice

"What do you like most about Target?" followed by several lines for a response is an example of which type of marketing research question?

• A) Likert scale
• B) fixed-alternative
• C) dichotomous
• D) open-ended
• E) semantic differential

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Definitions:

Prevention Cost

The costs incurred to prevent defects in products or services, including costs related to quality planning, training, and process control.

Vendor Quality

Vendor quality encompasses the ability of a supplier to deliver goods or services that meet the buyer's requirements, including the standards for materials, processes, and final product.

Prevention Cost

Costs incurred to prevent defects in products or services, including training, quality control, and equipment maintenance.

Internal Failure Cost

Costs associated with defects found before a product or service is delivered to the customer, such as scrap and rework expenses.