A Market Researcher Showed a Plain Print Ad of a New

question 101

Multiple Choice

A market researcher showed a plain print ad of a new brand of designer jeans to several groups of college students and asked the students to rate the quality of the jeans. Then the researcher showed some other college students a print ad featuring movie star Scarlett Johansson wearing the new brand and again asked the students to rate the quality of the jeans. The marketer predicted that after viewing the ad featuring Johansson, the students' ratings of the jeans would be more positive than previously. In this experiment, students' ratings of the new blue jeans served as the

• A) dependent variable.
• B) independent variable.
• C) social environmental force.
• D) secondary data.
• E) constraint.

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Definitions:

Glycolysis

A metabolic pathway that breaks down glucose into pyruvate, releasing energy and producing ATP, taking place in the cytoplasm of cells.

Porphyrin Ring

A large, heterocyclic macrocycle composed of four modified pyrrole subunits interconnected via methine bridges, central to the function of molecules like hemoglobin and chlorophyll.

Methyl Group

A nonpolar functional group; abbreviated CH3.

Magnesium Ion

Magnesium ion is a positively charged ion essential for many cellular processes, including enzyme activity, energy production, and neurotransmission.