Global Companies Have Five Strategies for Matching Products and Their

question 93

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets. The strategy of selling virtually the same product in other countries is referred to as

• A) product adaptation.
• B) product invention.
• C) brand adaptation.
• D) product extension.
• E) product integration.

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Definitions:

Feminist Movement

A series of political campaigns for reforms on issues such as reproductive rights, domestic violence, maternity leave, equal pay, women's suffrage, and sexual harassment.

Drafted

Selected or conscripted for military service, or more broadly, chosen for a specific task or duty.

Decent Housing

Housing that is safe, affordable, and appropriate for the residents, meeting basic living standards.

Densely Populated

An area characterized by a high concentration of people living in a given spatial or geographical unit.