Situational Influences Refer to

question 98

Multiple Choice

Situational influences refer to

• A) the aspects of the purchase situation that impact the consumer purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.
• B) the temporary impediments to a consumer's purchase decision.
• C) psychological concepts that are useful for interpreting buying processes and directing marketing efforts.
• D) the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings, physical surroundings, psychological effects, and precedent states.
• E) both the objective and subjective attributes a consumer uses to compare different products and brands.

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Definitions:

Marginal Cost

The financial impact of producing an additional unit of a product or service.

Cookies

Small files created by a web server while a user is browsing a website and are stored on the user's computer, designed to hold a modest amount of data specific to a particular client and website.

Total Variable Cost

Total Variable Cost is the sum of all costs that vary with the level of production or output, including materials, labor, and other expenses that change in proportion to activity.

Fixed Cost

Fixed cost refers to expenses that do not change with the level of production or sales, such as rent, salaries, and insurance.