In the VALS Framework, Consumers Motivated by Achievement Look for Products

question 64

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. A segment of the achievement-motivated groups, known as ________, have low resources and live in the moment. Although they would like to improve their lives, they have difficulty doing so.

• A) Strivers
• B) Experiencers
• C) Believers
• D) Makers
• E) Survivors

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Definitions:

Oppression

The exercise of authority or power in a burdensome, cruel, or unjust manner against a group or individual.

Microaggression

Subtle, often unintentional, discriminatory comments or actions directed at members of marginalized groups.

Implicit Bias

"Negative, cognitive racial attitudes and attributions that are held unconsciously that can serve as powerful detectors of racial biases."

People of Color

A term used to describe individuals of non-white racial or ethnic backgrounds, focusing on their collective experience with discrimination and marginalization.