Levi Strauss & Co

question 53

Multiple Choice

Levi Strauss & Co. uses eight recycled plastic bottles in each pair of Waste<Less jeans, which are composed of at least 20 percent recycled plastic. This is an example of

• A) proactive marketing.
• B) consumerism.
• C) an ecological code of ethics.
• D) green marketing.
• E) cause marketing.

---

Definitions:

Average Total Cost

The sum of all production costs divided by the quantity of output produced, including both fixed and variable costs.

Deregulation

The process of reducing or eliminating government oversight and rules in various industries to foster a more free-market environment.

Efficiency Gains

Improvements in the use of resources that allow for more output without increasing the input.