The Process of Continually Acquiring Information on Events Occurring Outside

question 152

Multiple Choice

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called

• A) significant trend analysis.
• B) organizational scanning.
• C) environmental scanning.
• D) a SWOT analysis.
• E) marketing intelligence.

---

Definitions:

Conservatism

A political and social philosophy promoting traditional institutions and practices, emphasizing stability, and often resisting rapid changes in society.

Self-Transcendence

A trait dealing with the expansion of personal boundaries, including experiencing spiritual aspects and unifying with other people and the world.

Self-Enhancement

The motivation or tendency to view oneself favorably and to seek positive feedback, often by emphasizing one’s strengths and minimizing weaknesses.

Deconstructionism

A philosophy that argues reality does not exist apart from human perceptions, or constructions, of it.