Figure 2-11 -Based on the Sales Revenue Data Shown in Figure 2-11

question 229

Multiple Choice

Figure 2-11
-Based on the sales revenue data shown in Figure 2-11, as a marketing manager for Apple, you would most likely conclude that

• A) the planning gap is narrowing.
• B) the actual sales results (line B
• E) are on track with the new plan (line B
• D).
• C) the actual sales results (lines AB and B
• E) are on track with the 2005 plan (line B
• C).
• D) sales are increasing significantly since 2005 (line B
• D).
• E) another new plan has been needed since 2005, since the planning gap (wedge DB
• C) is widening each year thereafter.

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Definitions:

Functional Fixedness

A cognitive bias that limits a person to using an object only in the way it is traditionally used, hindering problem-solving and creativity.

Algorithm

A specific set of rules or processes to be followed in calculations or problem-solving operations, especially by a computer.

Heuristic

A problem-solving approach using practical methods or various shortcuts to produce solutions that may not be optimal but are sufficient for immediate goals.

Subgoal Activation

The process by which smaller objectives are targeted in order to achieve larger, overarching goals.