Which of the Following Statements About Marketing Activities Is Most

question 210

Multiple Choice

Which of the following statements about marketing activities is most accurate?

• A)Marketing is affected by society but rarely,if ever,affects society as a whole.
• B)The marketing department both shapes and is shaped by its relationship with internal and external groups.
• C)Marketing activities are the sole responsibility of the marketing department;other departments are involved only if there is an emergency (such as a product recall).
• D)Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
• E)Marketing is essentially developing the right product and convincing potential customers that they "need" it,not just "want" it.

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Definitions:

Negotiation

The process of discussion aimed at reaching an agreement or compromise between two or more parties.

Indirectly Involved

Individuals or entities that are not directly engaged in an action but may be affected by its outcomes.

Audiences

Groups of people who are the receivers of information, messages, or performances, often considered in communications, marketing, and public speaking.

Dilemma

A situation requiring a choice between equally undesirable alternatives or presenting a challenging problem with no clear solution.