In 1952, General Electric's Annual Report Stated, "The Concept Introduces

question 201

Multiple Choice

In 1952, General Electric's annual report stated, "The concept introduces...marketing...at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the

• A) sustainability perspective.
• B) age of consumerism.
• C) sales concept.
• D) marketing concept.
• E) customer relationship management concept.

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Definitions:

Strike Replacements

Workers who are hired to fill the positions of striking employees during labor disputes, often to continue operation despite a strike.

Shareholder Value

A business perspective that emphasizes the importance of maximizing the returns to shareholders as the primary goal of any company.

Financial Techniques

The methods and tools used by businesses and investors to assess, manage, and optimize their financial resources and investments.

Management Preoccupation

refers to the extensive focus or obsession of management on particular policies, operations, or areas of concern within an organization.