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In 1952, General Electric's Annual Report Stated, "The Concept Introduces

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In 1952, General Electric's annual report stated, "The concept introduces...marketing...at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the


Definitions:

Equity Norm

The principle that individuals in a group should receive benefits proportional to their contributions.

Organization

An entity comprised of multiple individuals working together in a structured manner towards common goals or objectives.

Rewards

Benefits, both intrinsic and extrinsic, given to individuals or groups for achieving specific goals or performing at a high level.

Self-actualization

A psychological state or level of growth where an individual realizes and fulfills their own potential and capabilities.

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