In 1952, General Electric's Annual Report Stated, "The Concept Introduces

question 201

Multiple Choice

In 1952, General Electric's annual report stated, "The concept introduces...marketing...at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the

• A) sustainability perspective.
• B) age of consumerism.
• C) sales concept.
• D) marketing concept.
• E) customer relationship management concept.

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Definitions:

Equity Norm

The principle that individuals in a group should receive benefits proportional to their contributions.

Organization

An entity comprised of multiple individuals working together in a structured manner towards common goals or objectives.

Rewards

Benefits, both intrinsic and extrinsic, given to individuals or groups for achieving specific goals or performing at a high level.

Self-actualization

A psychological state or level of growth where an individual realizes and fulfills their own potential and capabilities.