A Skydiving Experience Cannot Be Touched Like a Physical Object

question 31

Multiple Choice

A skydiving experience cannot be touched like a physical object, but is still considered a product. To a marketer, this is an example of

• A) a utility.
• B) a production.
• C) a value.
• D) a service.
• E) an idea.

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Definitions:

Rape Culture

A societal framework that normalizes, trivializes, and perpetuates sexual violence, often by blaming victims and excusing perpetrators.

Victim-Blame

When responsibility for a sexual assault is placed on the victim rather than the perpetrator.

Sexual Assault

Sexual touching or intercourse without consent, accomplished by coercion, manipulation, or either the threat or use of force. The greater the force used or the resulting injury, the more severe the assault.

Trigger

Something that initiates or causes an increase in activity, sometimes specifically referring to causing an emotional or psychological response.