Examlex
Millennials and younger consumers are the primary age groups tapping into technology.
Peers
Children who share the same age or maturity level.
Ego Support
Psychological support or reinforcement which strengthens an individual's sense of self-esteem or self-importance.
Gottman
John Gottman is a professor emeritus in psychology known for his work on marital stability and relationship analysis through scientific direct observations.
Social Comparison
The process by which individuals evaluate their own abilities, achievements, and conditions in relation to others, often to assess self-worth or social status.
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