Initiatives Intended to Improve an Organization's Positive Impact on Society

question 76

Multiple Choice

Initiatives intended to improve an organization's positive impact on society and the natural environment are called

• A) environmental marketing.
• B) green marketing.
• C) socially-responsible marketing.
• D) energy-conscious marketing.
• E) socially-conscious marketing.

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Definitions:

Sales

Revenue generated from goods or services exchanged by an entity during its normal business operations.

Break-even Analysis

An assessment to determine the sales volume at which total revenues equal total costs, indicating no net loss or gain.

Cost-volume-profit Analysis

An accounting technique that analyzes how changes in costs, sales volume, and price affect a company's profit.

Contribution Margin Ratio

The contribution margin ratio quantifies the portion of sales revenue that is not consumed by variable costs and is available to cover fixed costs and generate profit.