Anthony Has Been a Marketing Manager at Kroger for Several

question 143

Multiple Choice

Anthony has been a marketing manager at Kroger for several years. Recently Kroger adopted a new type of software that is able to collect information from a variety of sources and look for unique trends that would not normally be observable using other marketing research methods. The information revealed the surprising insight that a certain age group of people buys more organic food than others. Anthony was surprised at this revelation because he had thought just the opposite. This new system allowed Anthony to make use of _________ and interpret it (them) to yield unique insights he could use in future marketing campaigns.

• A) databases
• B) single-source data
• C) secondary data
• D) big data
• E) marketing decision support systems

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Definitions:

Activity Level

A measure of the volume or quantity of production or operations within a specific period.

Direct Proportion

A relationship between two quantities where they increase or decrease at the same rate.

Relevant Range

The range of activity within which the assumptions about variable and fixed cost behaviors hold true.

Total Fixed Costs

Financial obligations that do not fluctuate with the amount of goods made or sold, for instance, rent, salaries, and insurance coverage.