If Campbell Were to Offer Single Serving "Soup for One

question 117

Multiple Choice

If Campbell were to offer single serving "Soup for One" packages to household markets, it would be using segmentation based on

• A) income.
• B) age.
• C) preferences.
• D) geographic considerations.
• E) family life cycle.

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Definitions:

Kaiser Family Foundation

A non-profit organization focused on national health issues, as well as the U.S. role in global health policy.

Graders

Individuals or tools that evaluate or assign scores to academic work.

Parental Monitoring

Consistent parental supervision.

Adolescents

A phase of life involving the transition from childhood to adult life, marked by physical, psychological, and social changes.