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Why Is It Important for Marketers to Estimate Sales Potential

question 65

Essay

Why is it important for marketers to estimate sales potential for the entire industry as well as for the individual company?


Definitions:

Specific Industries

Specific Industries are distinct sectors of the economy that produce or handle similar types of goods and services, such as the automotive or technology industries.

Displaced Workers

Individuals who have been laid off from their jobs because their positions have been eliminated, usually due to economic changes, technological advancements, or business restructuring.

New Jobs

Employment positions created within the economy that did not previously exist, contributing to workforce expansion.

Technological Change

The rate and direction of innovations and improvements in technology that affect productivity and economic growth.

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