Consumers Receive the Benefits of Place Utility When

question 214

Multiple Choice

Consumers receive the benefits of place utility when

• A) they have to travel excessively to obtain products they want.
• B) retailers remain open 24 hours a day.
• C) they can stock up on products they need but not use them right away.
• D) they make purchases with credit and debit cards.
• E) products are available in locations where consumers want to buy them.

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Definitions:

Opportunity Cost

The loss of potential gain from other alternatives when one alternative is chosen.

Contribution Margin

The amount of revenue remaining after deducting variable costs, used to cover fixed costs and generate profit.

Sales Mix

The relative proportion of different products or services sold by a company, significantly influencing its overall profitability.

Existing Sales

The volume or amount of sales that a company has already achieved within a specific period, prior to any new sales efforts or campaigns.