Which of the Following Statements Is True About Customer Services

question 51

Multiple Choice

Which of the following statements is true about customer services?

• A) Both goods and service marketers offer customer services.
• B) Customer services is dependent on the human element.
• C) Customer services are intangible products involving a performance, deed, or effort that cannot be physically possessed.
• D) Tangible products do not require customer services.
• E) Consumers prefer mechanical customer services over human contact.

Grasp the stages of the product life cycle and their characteristics.

Recognize the significance of product lines and their relation to the overall product mix.

Identify different types of products based on consumer purchasing behavior.

Appreciate the importance of branding and the various levels of brand loyalty.

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Definitions:

Uniforms

Distinctive clothing worn by members of the same organization or body or by children attending certain schools, to signify membership or to promote equality.

Microaggression

Indirect, subtle, or unintentional discrimination against members of a marginalized group.

Transgender People

Individuals whose gender identity or gender expression differs from the sex they were assigned at birth.

Gender-Inappropriate

Behaviors or appearances that do not conform to societal expectations or norms for a person's gender.