When Deciding on Sales Promotion Methods to Employ, Marketers Take

question 90

Multiple Choice

When deciding on sales promotion methods to employ, marketers take several factors into consideration. Which factor below is unlikely to affect decisions regarding sales promotion methods?

• A) Type of package
• B) Product characteristics
• C) Target market characteristics
• D) Types of resellers
• E) Competitive forces in the environment

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Definitions:

Permutation

An arrangement of items in a particular order, often used in mathematics to describe all the possible orders a set of objects can be arranged.

Decision Variable Range

The set of possible values that a decision variable can take in mathematical modeling and optimization problems.

Decision Variables

Variables in a mathematical model that decision-makers control in order to achieve the best solution to an optimization problem.

Constraint Function

Mathematical equations that express the limitations or requirements that must be satisfied in an optimization problem.