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When dealing with university students, marketers find:
Rate of Interest
The percentage of an amount of money charged for its use per some period, often annually, reflecting the cost of borrowing money or the return on invested capital.
Initial Investment
Refers to the initial amount of money invested in a project, business venture, or asset, serving as the baseline for future return analysis.
Cash Inflows
The total amount of money being transferred into an entity, typically measured over a certain period and arising from operational, investment, and financing activities.
IRR
Internal Rate of Return, a financial metric used to estimate the profitability of potential investments by calculating the interest rate at which the net present value of all cash flows (both positive and negative) from a particular project equals zero.
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