A Billboard Is Positioned Beside a Busy Highway

question 37

Multiple Choice

A billboard is positioned beside a busy highway. However, the merchant that has purchased the billboard complains that no response is being generated by his advertising message. Upon closer inspection, the billboard company determines that the typeface used is too small to be effectively read by a motorist going 60+ mph on the highway. Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?

• A) the intensity threshold
• B) the differential threshold
• C) the absolute threshold
• D) the relative threshold

Comprehend the various methodologies and interventions used in organizational change, including action research, appreciative inquiry, parallel learning structures, and future search.

Understand the concepts of driving and restraining forces in organizational change.

Identify the different types of resistance to change and strategies to manage them.

Comprehend the process of force field analysis and its application in managing change.

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Definitions:

CEO

Chief Executive Officer; the highest-ranking person in a company or organization, responsible for making overarching decisions.

Naming a Successor

The process of identifying and appointing an individual to take over a role or position after the current holder leaves or retires.

Key Executive

A high-ranking individual in a company who has significant responsibility for managing an essential part of the business.

Operating Performance

An analysis of a company's efficiency and effectiveness in managing its resources and operations, often assessed through metrics like return on investment, profit margins, and productivity levels.