When Consumers Are Unhappy with a Product, They May File

question 65

Multiple Choice

When consumers are unhappy with a product, they may file a complaint in the form of legal action, Better Business Bureau complaint, or publishing a negative review. This is called a ________ response.

• A) private
• B) third-party
• C) voice
• D) complaint

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Definitions:

Cringing

A physical or emotional reaction of discomfort, embarrassment, or fear, often characterized by shrinking back or cowering.

Classical Conditioning

The procedure of learning by which two stimuli are frequently paired, causing a response initially prompted by the second stimulus to ultimately be prompted by the first stimulus.

Advertisers

Entities that promote products, services, or ideas to potential consumers through various forms of media.

Enjoyable Surroundings

Refers to environments or contexts that are pleasing and satisfying to an individual, enhancing their mood or well-being.