When Consumers Are Unhappy with a Product, They May File

question 65

Multiple Choice

When consumers are unhappy with a product, they may file a complaint in the form of legal action, Better Business Bureau complaint, or publishing a negative review. This is called a ________ response.

• A) private
• B) third-party
• C) voice
• D) complaint

---

Definitions:

Unconscious Motives

Underlying influences on behavior that stem from desires or feelings of which an individual is not aware.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, influencing how they think, feel, and behave.

Conditioned

The process of learning by which a stimulus becomes associated with a specific response through conditioning, often used in behaviorism.

Behavioralist

A psychologist or researcher who studies behavior through observable actions and reactions, often ignoring mental state theories.