If Tyson, a Poultry Producer, Decided to Start Producing Veggie

question 134

Multiple Choice

If Tyson, a poultry producer, decided to start producing veggie burgers, this would be an example of

• A) developing an entirely new product line.
• B) expanding the depth of the marketing mix.
• C) extending an existing product line.
• D) an aesthetic product modification.
• E) narrowing the marketing mix.